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ScreenCam®, The First Screen Camcorder

Bailed out in Brazil: ScreenCam® Saves the Day for Key Sales Opportunity

I work for a major enterprise software concern. My job is to help potential clients understand how our products can help them improve their design flow and reduce their time-to-market. However, the sheer level of complexity of the product line requires that I often need to show the product interactively to the engineering management staff in order for them to effectively understand how our products can accomplish what we say they can.

 

 


My ScreenCam® story involves a strategic sales trip down to South America. I was assigned to go to Brazil to help secure a deal with a potentially huge client. They had a real need for the value our products provided. After a lot of planning, I was dispatched to do a live demonstration of the product for the prospective client. Months of planning and thousands of miles later, I was in Brazil with a Field Applications Engineer and a computer to demonstrate the product. One problem, however. After we finished the demonstration, one of the key engineering managers stood up in the back of the room and mentioned that his group was really interested in another product that we were not set up to demo. In fact, the Field Applications Engineer with me didn't know how to demo the product, even if we had it. It was a real nail-biting time.

I mentioned that outside of rescheduling another trip to Brazil and getting another Engineer and machine to do another demonstration, we could proceed with a ScreenCam® movie instead. When they asked what that meant, I explained that I had captured an entire movie of the application program they were interested in the day before I left, but that it would be a ScreenCam® movie, and not a 'live' demonstration. They said "Sure, let's see it and see how far we can get with it." I proceeded to show them the demonstration, and it just impressed them to no end. They could not believe that the product wasn't running live on my computer, EXCEPT that I could pause, go back, show something again, and re-do any parts that were not clear. Needless to say, we got the order (a 7-digit order!), and I was the hero of the day, thanks to ScreenCam® technology.

This unique technology is so easy and powerful to use that I had hedged my bets by recording all my key demonstrations back at the home office using my computer and ScreenCam®. This is simply one example of where it brought home the bacon for me.

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